Kanye West & His Adidas Yeezy Shoe Empire
It’s Sneaker Saturday, and so we’re looking inside the billion dollar Yeezy Empire. Forbes magazine recently featured Kanye West and explored his creative process, and the impact of his shoe line. He shares scriptures from the Bible, and key moments with his parents that inspire him and provide texture for his creative pallet.
- Didn’t know Yeezy’s alone make up about half as much annual sales as the entire Jordan line of shoes. That just speaks to Kanye’s creative genius.
- Kanye West is the third highest-earning celebrity on Earth. Mostly due to his Yeezy line with Adidas, Forbes pegs his pretax income at $150 million over the past year.
- I also didn’t know that West still ownes 100 percent of the Yeezy brand. So at any point he’s unhappy with Adidas, he can bounce and change partners, just like he did when the brand first started with Nike.
Check out the video, and article. Fascinating stuff.